Most people are super familiar with logos. They know what they are, they know they need one for their business and they have a general understanding of the power of a good logo. But as a designer, I like to encourage businesses to have a brand identity. So what the heck is a brand identity though?! If you’re finding yourself asking this question, this post is for you.

When it comes to your website, your Homepage takes the lead on that. It’s usually where people land when they find you via Google, social media, or your email signature. Likewise, when someone recommends your business, the listener will probably wind up on your Homepage when they scope you out online.