Woofability Service Dog Training
BRANDING • CUSTOM WEB DESIGN • SOCIAL MEDIA MANAGEMENT
Located in Victoria, BC, Woofability Service Dog Training Team offers personal training for you and your dog whilst working towards becoming a Service Dog, throughout the training you will be working towards many goals that are agreed between yourself and the trainer and evaluating each one and making sure that your comfortable with the progress before moving onto the next goal, all goals are working towards you and your dog being able to complete the JIBC Guide Dog & Service Dog Assessment and Task training to navigate everyday life.
The Problem
After working closely with April and Tim on their daycare and boarding facility business, Woofability, they asked for assistance in branding their new service dog training business. Being a brand new business, they needed the basics to get them up and running, including a visual identity and website. Being a new business, they had already done a lot of the strategy building their business, but they needed the visual components to execute their vision. After a year in business, they felt they did not have the time to manage their social media account to the best of their ability, so requested to work together once again.
The Solution
Together, we built the Woofability Service Dog Training visual identity from the ground up. We developed a logo that best represented their business, tying in their parent company, Woofability through design elements of colourful paw prints in the shape of a heart. We infused professionalism, caring and fun throughout the branding with colours that evoked trust, reliability and security. We also created a custom graphic that played off one of their current service dogs, Buttons. On top of their visual identity, we created a single page Squarespace website that highlighted their unique program, along with their team of dedicated professionals. We opted for a font that was more serious than their parent company, Woofability, due to the different nature of their business, yet still kept the entire site clean and modern. Their social media accounts took shape with a variety of post styles and custom graphics that showcase their business in a strategic way, maintaining cohesiveness with their overall branding.
